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My Philosophy

It’s not common to read a page like this in a design portfolio, I know. But I believe this is quite important to understand well who you’re dealing with, behind shapes, behind colors and behind this glossy glaze of renders and images. 
I started my path in the design world imagining me as a sort of artist of things, a romantic wanderer between chairs, shiny tables, and all those amenities. Later on, I started to get more into what really design is, at least for me. It’s not about the aesthetics or the functions. It’s a really complex balance on form, function, needs, markets, suppliers, innovation and tradition. It’s a sort of magic potion where the designer has the only task to stand and let all those ingredients melts, without intervening too much. Sometimes this process needs a little push but if it flows on his way possibilities of creating a meaningful product increase a lot.

That’s why I believe that the most important skill of a designer should be the curiosity: you can’t create a perfect dish if you’re not knowing the ingredients you’re using. To be creative you need to know what are all the elements of the design process. From the concept, you have to consider the production system, while keeping an eye on trends, on markets, and vice versa. And the only way you have to achieve all these pieces of information is following your curiosity like an adventurer that doesn’t know what will he faces, but he knows he will be enriched by all his experience. These thoughts are taken by some lecture of masters of design and creativity but in particular from “Da cosa nasce cosa” from Bruno Munari.

I would like to share my favorite quote of my favorite all-time designer then:

“There has to be irony, both in design and in the object. I see around me a professional disease of taking everything too seriously. One of my secrets is to joke all the time.”